Professional foundation
With a Master’s degree in Public Finance Administration, I bring a strong academic foundation combined with extensive practical experience in digital marketing since 2017. I have worked in agencies and run my own business, specializing in holistic SEO strategies, advanced technical website audits, and managing Google Ads campaigns across search, display, video, and product formats.
I rely daily on industry-standard tools such as Ahrefs, Senuto, Screaming Frog, Google Data Studio, and GA4 to precisely plan actions and measure their effectiveness. I have significant expertise in link building, utilizing platforms like WhitePress and Linkhouse, as well as in-depth competitor analysis.
Additionally, I support WordPress development (Avada, Elementor, Divi), UX design, and technical optimizations related to website security and performance. My client portfolio spans diverse sectors including construction, IT, medicine, iGaming, and African markets, allowing me to adapt marketing strategies to varied business models.
Busines Rating began as a small newsroom initiative focused on delivering fast, fact-checked updates during critical events.
The "Renaissance Man"
My work extends far beyond marketing. My true specialization is the deconstruction and explanation of complex systems. For years, I have operated as a specialist author and ghostwriter, creating high-level content, expert analyses, and academic-grade research on commission. This work has taught me one core skill: how to rapidly identify key variables in any system, separate signal from noise, and translate complex concepts into understandable language.
A focus on high-stakes expertise
A significant part of my work has involved deep research in the medical and psychological fields. I have extensive experience authoring complex, long-form content (including literature reviews, in-depth analyses, and academic-style theses) on a wide range of medical topics. This work, often produced for academic and professional clients, has trained me to analyze clinical trials, understand intricate biological processes, and communicate complex health information with absolute precision.
My interdisciplinary experience also includes:
- law – developing reports on Polish, EU, and international law,
- economics and finance – authoring macroeconomic and sector-specific analyses,
- engineering and logistics – detailing complex technical processes and supply chains.
This is the methodology I apply to everything I do.
Investor & market analyst (YMYL transparency)
Capital market analysis is a professional and personal passion. I actively manage my own diversified investment portfolio, which includes both secure instruments (like inflation-indexed government bonds and a private pension account/IKZE) and a more dynamic, stock-based “satellite” component.
Important disclaimer
I am not a certified financial advisor, and nothing published in the “Stock Analysis” category constitutes a recommendation to buy or sell within the meaning of the law. My articles are strictly personal analyses, case studies, and attempts to understand why the market is pricing assets in a certain way. Every investor bears full and sole responsibility for their own financial decisions.
My investment philosophy
My approach to market anaysis is founded on a brutal awareness of risk. I am a firm believer in the core psychological principle that “a hungry man is a motivated man.” In investing, this “hunger” is the primary driver. But I also know it is a double-edged sword.
I know that this same hunger can make an investor’s greatest enemy their own mind. In my analyses, I actively work to combat the common cognitive traps and psychological fallacies that this motivation can fuel:
- overconfidence bias – the tendency to overestimate one’s own analytical skills, especially after a string of successes,
- the Dunning-Kruger effect – a state where a small amount of knowledge (“reading many books”) creates a dangerous illusion of expertise,
- the “Hot-Hand Fallacy” – the mistaken belief that a recent successful streak (like a high short-term gain) is evidence of skill and will continue indefinitely,
- illusion of control – the belief that our research and actions can control outcomes that are, in reality, highly random.
I believe that true analysis is not about predicting the future, but about deeply understanding the present and all the risks it holds.
