Holds a Master’s degree in Public Finance Administration and is an experienced SEO and SEM specialist with over eight years of professional practice. His expertise includes creating comprehensive digital marketing strategies, conducting SEO audits, managing Google Ads campaigns, content marketing, and technical website optimization. He has successfully supported businesses in Poland and international markets across diverse industries such as finance, technology, medicine, and iGaming.

Jacek Białas

With a Master’s degree in Public Finance Administration, I bring a strong academic foundation combined with extensive practical experience in digital marketing since 2017. I have worked in agencies and run my own business, specializing in holistic SEO strategies, advanced technical website audits, and managing Google Ads campaigns across search, display, video, and product formats. I rely daily on industry tools such as Ahrefs, Senuto, Screaming Frog, Google Data Studio, and GA4 to precisely plan actions and measure their effectiveness. I have significant expertise in link building, utilizing platforms like WhitePress and Linkhouse, as well as competitor analysis. Additionally, I support WordPress development (Avada, Elementor, Divi), UX design, and technical optimizations related to website security and performance. My client portfolio spans diverse sectors including construction, IT, medicine, iGaming, and African markets, allowing me to adapt marketing strategies to varied business models. Besides SEO and SEM, I write expert articles and commissioned books across fields such as law, history, economics, and renewable energy, merging marketing knowledge with strong content creation skills. I approach digital marketing as a blend of strategy, analytics, and creativity, with a focus on long-term growth and building strong client partnerships.